By George Roberts-Smith
•
February 20, 2026
General Manager SaaS Location: Maidenhead, UK Employment Type: Full-time, Permanent Salary (£70,000 – £90,000) Plus Sales Related Bonus’ Reports To: CEO Direct Reports: Department Leads (Sales & Marketing, Product Development, QA, Customer Solutions, Data Solutions) About ORCA Service Technologies ORCA Service Technologies is a fast-growing SaaS provider transforming the way field service businesses operate. Our flagship platform, ORCA, is a cloud-based CAFM, Asset Management, Field Service Management, ERP and CRM solution designed to deliver operational efficiency and scalable growth for clients across the globe. We are a technology-first, customer-centric company, driving innovation in digital-led maintenance and service delivery. Role Overview We are seeking an experienced, commercially driven, and hands-on General Manager to join our leadership team. This role is ideal for a sales-driven leader who thrives in a scaling SaaS environment and is passionate about building high-performing commercial functions. As General Manager, you will take ownership of both operational execution and revenue growth, acting as a commercial leader and strategic partner to the CEO. You will spearhead SaaS sales, lead generation, and go-to-market strategy, while ensuring alignment between customer needs, product development, compliance and business growth. This is a highly hands-on role, combining elements of Commercial Director and Organisational Leadership , with a strong focus on driving new business, expanding partnerships, and shaping product direction through deep customer insight. Key Responsibilities Strategic and Commercial Leadership Translate company vision into clear operational and commercial strategies. Lead the company’s SaaS go-to-market strategy, including positioning, pricing, and growth planning. Drive revenue growth through new customer acquisition, upsell, and expansion into new markets. Identify and pursue strategic partnerships, channel opportunities, and new revenue streams. Monitor market trends, competitors, and industry developments to inform commercial strategy. SaaS Sales and Business Development Take a hands-on role in lead generation, pipeline development, and closing key deals. Build and manage a scalable SaaS sales function, including processes, metrics, and tooling. Develop structured outbound and inbound lead generation programmes. Support complex enterprise sales cycles, including demos, proposals, and negotiations. Establish and manage a high-performing sales culture focused on measurable outcomes. Collaborate closely with marketing to optimise demand generation and conversion. Customer and Product Alignment Act as the voice of the customer within the organisation, translating commercial insight into product priorities. Work closely with product and engineering teams to ensure the roadmap aligns with market demand. Support product positioning, messaging, and value communication. Drive customer engagement, retention, and long-term value creation. Operational Excellence Lead business-wide operations across sales, marketing, product, finance, and customer success. Design and implement scalable operational frameworks and KPIs. Ensure consistent delivery, governance, and performance across the organisation. Maintain ISO-aligned processes across security (ISO 27001) and service management (ISO 20000-1). Technology and Delivery Collaboration Collaborate with technical teams to shape architecture, delivery priorities, and technical strategy. Ensure strong communication between commercial and development functions. Promote modern software delivery practices including Agile, DevSecOps, and cloud-first development. Maintain sufficient technical awareness to engage credibly with customers and internal teams, without requiring deep hands-on coding. People Leadership and Development Build and lead a high-performing, cross-functional team across sales, marketing, and operations. Oversee recruitment, coaching, and capability development aligned to company growth. Foster a culture of accountability, customer focus, and continuous improvement. Key Skills and Competencies Strong commercial mindset with proven SaaS sales leadership experience. Ability to combine strategic thinking with hands-on execution. Experience building scalable sales and revenue operations in a SaaS environment. Excellent communication skills, particularly in translating customer and commercial needs into product and technical priorities. Strong leadership and stakeholder management skills. Data-driven decision making and operational discipline. Ability to thrive in a fast-paced, scaling technology business. Required Experience Significant experience in a senior commercial, operational, or leadership role within a SaaS or technology business. Demonstrated success in driving revenue growth and scaling a SaaS sales function. Experience leading enterprise or mid-market sales cycles. Strong understanding of SaaS metrics, pricing, and business models. Familiarity with Agile delivery, cloud platforms, and digital transformation. Experience working closely with technical and product teams. Knowledge of ISO frameworks and operational governance is desirable. Benefits 36 days holidays (inc Bank Holidays), Life Cover, Health Plan, Pension Plan, Rewards Scheme, performance related bonus.